TIFA 2025 Advertising / Product

The Art of The Ideal Deal

  • Prize
    Gold in Advertising/Product, 1st Place winner in Advertising
  • Jury Top 5 Selection
  • Photographer
    Yi Han & Yaorong Lu
  • Technical Info
    Nikon Z8, 60mm, F/8, 1/125
  • Photo Date
    2025/09/05

The Art of the Ideal Deal transforms real estate into timeless storytelling by placing two partner agents inside iconic masterpieces. From Arnolfini Portrait to American Gothic, from Cape Cod Morning to Big Splash, they cross eras and styles to show that, just like great art, the right home never loses its value. As listing agents, they reveal each property’s unique character; as buyer’s agents, they match clients with dream homes. Witty, artistic, and memorable, the campaign proves that “From canvas to keys, across time’s appeal, they always land the ideal deal.”

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