TIFA 2025 Advertising / Food / Beverage

Breakfast Theatre

  • Prize
    Gold in Advertising/Food / Beverage, 1st Place winner in Advertising
  • Photographer
    Halyna Vitiuk
  • Photo Date
    2024-2025

A playful and surreal photo series where familiar breakfast elements become characters in a visual theatre. Each image reimagines food, turning the ordinary into the extraordinary. From donut rain and spaghetti clouds to a shirt with a ham bow tie — food becomes a storyteller, sparking imagination and a smile.

Halyna Vitiuk is an art and food photographer. She was born in 1983 in Odesa, Ukraine. Since February 2022 she has been temporarily based in Brasov, Romania. Her art focuses on finding the interesting in the simple and creating magic out of the ordinary. In her work she enjoys using everyday objects, food and flowers, inventing unusual combinations and rethinking their meanings. Through bright colors and nuanced tones in her artworks, she aims to convey a good mood, joy, inspiration and a desire for viewers to make their own visual discoveries.

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