The series uses Pop Art visualization as represented through bright colors and bold lines depicting the balance between desire and deprivation. It eludes to the search for bargains which for some, can be the means for survival in an ever challenging economic world. What do we truly need at what price? Brand name advertising concepts manipulate your mind and fuel your desire to buy. Overtime what is desired may not be affordable and value is lost, reminding us of the fleeting nature of desire. Each tag in the foto is unique and reflects the specific product, not the same tag used over and over