Gelcare

• Prize
  Silver in Advertising/Beauty
• Photographer
  Genevieve Charbonneau
• Agency / Studio
  Genevieve Charbonneau Photo
• Technical Info
  Canon R5
• Photo Date
  April 10th, 2025

This GELCARE campaign redefines vintage glam with a modern twist. Inspired by the bold spirit of the 80s, the photos celebrate high-shine, vibrant polish through a clean, playful lens. Each shot mirrors retro beauty ads—think dazzling colors, glossy finishes, and effortless chic—while staying true to GELCARE’s polished aesthetic. A fresh take on nostalgia, where every swipe shines.