White Balance

• Prize
  Gold in Advertising/Beauty
• Photographer
  Bo Chun Cheng
• Agency / Studio
  Bochun C. Studtio
• Photo Date
  Feb 2022

This photographic brand campaign was developed for WOKY, a Taiwanese ceramic bottle company. By juxtaposing the product’s seamless, heat-preserving design with the intimacy of bare skin, the campaign conveys trust, purity, and a natural connection between user and object. Each visual explores warmth through color and touch, establishing WOKY not just as a product, but as a lifestyle of care and sensory clarity. The series was exhibited on February 15, 2022, at Huashan 1914 Creative Park in Taipei, extending the campaign into a public dialogue between the brand and its audience.