A Better Life Is Calling

• Prize
  Silver in Advertising/Automotive
• Photographer
  Silvio Augusto Rusmigo
• Agency / Studio
  Unicars

“A Better Life is Calling” was all about showing what’s possible—both for the future of electric cars and for Cyprus as a creative backdrop. Why shoot somewhere else when the landscapes here are just as incredible? For this campaign with AUDI Cyprus and Innovation Leo Burnett, we put the Audi Q8 e-tron to the test, taking on a three-day journey across the island—with just one battery recharge allowed. The challenge? A tight schedule and making it all work with just one recharge. The result? A project that shows Cyprus doesn’t just belong in summer travel guides and is ready for the future.

Freelance documentary and commercial photographer, based in Cyprus. My work engages topics that deal with the outdoors, nature conservation and heritage. Coming from a Mediterranean island that formed the backdrop to my childhood dreams, I came to feel inspired by people, folklore and nature, and all the stories these have to tell. I hope that my work inspires others to discover and care for our world's rich natural and cultural heritage, and in this way contribute to its urgent need for preservation. When I am not holding my camera, I like to grab my hiking sticks and take to the mountains.