TIFA 2024 Advertising / Product

Rituals | Amsterdam Collection

  • Prize
    Gold in Advertising/Product
  • Photographer
    Jeroen Nieuwhuis
  • Technical Info
    Phase One XF, IQ4 150 megapixels - Schneider 80mm F2.8 LS
  • Website

The key visual of the campaign effortlessly blends the famous Dutch artwork, Vermeer’s “Het Melkmeisje”, with Rituals’ Amsterdam Collection. By combining classical art with modern luxury, the campaign honors tradition, indulgence, and the charm of Amsterdam. This collection is a celebration of Rituals’ exclusive partnership with the famous Rijksmuseum in Amsterdam. Showcasing the timeless allure of Amsterdam combined with Dutch art and culture.


  • Socials
    • Biography
      Jeroen Nieuwhuis is a commercial portrait photographer based in the Netherlands. Shooting professionally since the age of 17 (now 31) he continuously works for clients all across the globe and has worked with some of the largest advertising companies such as Belstaff, Harman Kardon, Heineken, JBL, Johnnie Walker, Shimano, and many more. Top-tier brands in the photography industry such as Broncolor (flash equipment) and Phase One (camera brand) widely promoted his imagery and way of working on their websites and social media. Broncolor even took it a step further and made him an ambassador.
    • Awards
      Red Bull Illume 2013 | Winner in category close-up PX3 2020 | Gold winner portraiture/personality professional PX3 2020 | Silver winner portraiture/personality professional PX3 2020 | Silver winner advertising/other professional (2x) PX3 2020 | Honorable mention portraiture/culture professional (2x) International Photography Awards 2020 | Honorable mention (3x) ND Awards 2020 | Honorable mention (3x) Tokyo Int’l Foto Awards 2020 | Gold winner people/culture Tokyo Int’l Foto Awards 2020 | Silver winner advertising travel/tourism Tokyo Int’l Foto Awards 2020 | Honorable mention editorial – personality Fine Art Photography Awards 2020 | 1st place winner – people (professional category) PX3 2021 | Gold winner portraiture/personality professional PX3 2021 | Honorable mention portraiture/culture professional International Photography Awards 2021 | Honorable mention (2x) International Color Awards 2021 | Honorable mention people Tokyo Int’l Foto Awards 2021 | Honorable mention people – culture Moscow Int’l Foto Awards 2022 | Book photographer of the year PX3 2022 | Bronze winner book – documentary PX3 2022 | Silver winner advertising – product professional PX3 2022 | Honorable mention portraiture – culture professional International Photography Awards 2022 | Honorable mention book-documentary International Photography Awards 2022 | Official selection book-documentary International Photography Awards 2022 | Offical selection advertising ND Awards | 3rd place editorial Budapest Intl’l Foto Awards 2022 | Gold winner people – culture Budapest Intl’l Foto Awards 2022 | Silver winner book – documentary Tokyo Int’l Foto Awards 2022 | Gold winner advertising Tokyo Int’l Foto Awards 2022 | Silver winner book – documentary Tokyo Int’l Foto Awards 2022 | Silver winner people – culture Fine Art Photography Awards 2023 | 3rd place – photojournalism professional
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