TOKYO-2020 Advertising / Food

Foodtopia

  • Prize
    Gold in Advertising/Food, Silver in Fine Art/Still Life, 2nd Place winner in Advertising
  • Photographer
    Yuliy Vasilev
  • Technical Info
    Sony Alpha 6300
  • Photo Date
    2019-2020

“Foodtopia” project happens at a “utopian land,” where all food items are gigantic and tasty and where it’s absolutely normal to cruise in a forest made from broccoli. The daily routine of a firefighter includes putting down blazing chilies and the regular winter is full of cookies and heavy powdered sugar snowfalls,” the photographer explains. “To step on tomato in Foodtopia is considered a crime and corn is mined in quarries. The people in the capital of Foodtopia work in their tiny offices in skyscrapers made of graters and on the weekends they chill by the donuts racetrack made of candies.