Honorable Mention TIFA 2025 Advertising / Food / Beverage

The Artistic Essence of Chinese Cuisine

  • Photographer
    Yichen Cai
  • Agency / Studio
    Clear Reflection Studio
  • Technical Info
    Shutter Speed:1/125 Is0:160 Aperture:f5.6 Medium Format Camera
  • Photo Date
    March 28, 2025

This is a traditional Chinese dish, and during the photography process, we focused on capturing its classic Chinese culinary ambiance. The dish originates from a time-honored culinary brand, whose chefs have made numerous improvements in cooking techniques and ingredient selection. This inspired me to reflect on the balance between "tradition and innovation" – should we uphold tradition to preserve culinary classics, or embrace new techniques for continuous innovation?

TIFA logo
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.