Honorable Mention TIFA 2025 Advertising / Food / Beverage

The Artistic Essence of Chinese Cuisine

  • Photographer
    Yichen Cai
  • Agency / Studio
    Clear Reflection Studio
  • Technical Info
    Shutter Speed:1/125 IS0:160 Aperture:F5.6 Medium Format Camera
  • Photo Date
    March 28, 2025

This is a traditional Chinese dish, and during the photography process, we focused on capturing its classic Chinese culinary ambiance. The dish originates from a time-honored culinary brand, whose chefs have made numerous improvements in cooking techniques and ingredient selection. This inspired me to reflect on the balance between "tradition and innovation" – should we uphold tradition to preserve culinary classics, or embrace new techniques for continuous innovation?