Honorable Mention TIFA 2025 Advertising / Fashion

Sunflower Guardian

  • Photographer
    Hoi Tat Chan
  • Agency / Studio
    Flashpoint Studio Hong Kong
  • Technical Info
    Canon R5, f/9, 1/100s, ISO250
  • Photo Date
    23/07/2025

Malaysian singer Ritchie Leong transforms into the Sunflower Guardian. In this project, the creative team designs a giant sunflower and fashionable costumes for Ritchie in his guardian role, aiming to present him as the main character in a children's story.

Chan Hoi Tat, Ben currently resides in Hong Kong. He graduated from the School of Creative Media, City University of Hong Kong with a Bachelor's degree in Creative Media with Summa Cum Laude and top of his class. He is now a freelance photographer and media artist, as well as part-time lecturer for the multimedia program in Hong Kong Baptist University.