TIFA 2025 Advertising / Beauty

Gelcare

  • Prize
    Silver in Advertising/Beauty
  • Photographer
    Genevieve Charbonneau
  • Agency / Studio
    Genevieve Charbonneau Photo
  • Technical Info
    Canon R5
  • Photo Date
    April 10th, 2025

This GELCARE campaign redefines vintage glam with a modern twist. Inspired by the bold spirit of the 80s, the photos celebrate high-shine, vibrant polish through a clean, playful lens. Each shot mirrors retro beauty ads—think dazzling colors, glossy finishes, and effortless chic—while staying true to GELCARE’s polished aesthetic. A fresh take on nostalgia, where every swipe shines.

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