Silver 2018 Advertising / Product

Ruscona

  • Prize
    Silver in Advertising/Product
  • Photographer
    Martin Pitonak
  • Photo Date
    2018

My vision was to keep the design simple yet unique and deeply orientated towards the brand and product on show. Nail polish bottles are generally a small object and require slightly different treatment than, say, photographing a large carry bag. The bottle needed to be centered and close up enough to capture the logo and brand name. Each bottle was cubed-shaped, with a matt-pastel color, the same as the gel nail polish inside. The lids (bottle tops) were long, gold colored. This color really illuminates the final image and casts long diagonal lines as the viewer follows it up.

As a Still Life photographer, I have been creating art for as long as I can remember. By continuously pushing the envelope to capture rare, beautiful and emotionally driven images, I offer an authentic look into my clients’ lives. Drawing on my technical experience, industry knowledge and extensive understanding of different subject matter, I intertwine fine art with commercial appeal.