TIFA 2023 Advertising / Product

Hyundai N Vision 74

  • Prize
    Bronze in Advertising/Product
  • Photographer
    Xisco Fuster Borreguero
  • Agency / Studio
    Albert Palahí Studio

Automotive campaign for Hyundai, The Power of the Elements. Albert Palahí Studio and Xisco Fuster made this campaign for Hyundai empowering the electric growing tendency with this attractive image where the brand shows that electric car can mean beauty as well.

Xisco (pronounced Cisco) is a Spanish photographer who has lived and worked in UK for the last ten years. He started out in the advertising industry working in production, which inspired him to go on to study photography in Barcelona. He spent several years assisting professional photographers, including David laChapelle or Mikael Jansson, before striking out on his own. Xisco is based in Los Angeles and UK and select clients include Jaguar Land Rover, Mercedes, BMW, VW, Volvo, Lexus, Ford, Kia, Honda or Porsche among others.