TIFA 2023 Advertising / Self-Promotion

Frames: Exploring Contemporary Hakka Perspectives

  • Prize
    Silver in Advertising/Self-Promotion
  • Photographer
    Lee Each

This series explores contemporary Hakka frames through various tangible and intangible elements like doors, windows, and unique angles. It consists of three settings: indoor spaces, temples, and tea gardens, symbolizing family, faith, and work. The female characters wear modern adaptations of blue-dyed qipao dresses, blending Hakka culture with a contemporary touch. These visuals reflect the existing frames and perceptions of "Hakka" in our society, often shaped by the older generation. But do the younger generation share the same views? What if we introduce symbols that represent the youth?