TOKYO-2020 Advertising / Travel/Tourism

The Miller'S Craft

  • Prize
    Silver in Advertising/Travel/Tourism
  • Photographer
    Jeroen Nieuwhuis
  • Technical Info
    Phase One Xf + Credo 50mp & Schneider 28-45-55-80mm Optics

Since the 17th century, more than 1000 windmills were constructed in the area around the Zaanse Region, creating the first industrial zone in Europe. The windmills were used to grind spices, produce paint, saw wood, and make oil. To make mills work, millers are needed and their training is extensive. Since 2017 the miller's craft is included on UNESCO's list of "the Intangible Cultural Heritage of Humanity.” The goal of these images, taken at the Zaansche Schans, is to spur interest in the new generation to conserve, learn, and work with these historical wind factories.

Jeroen Nieuwhuis is a commercial portrait photographer based in the Netherlands. Shooting professionally since the age of 17 (now 31) he continuously works for clients all across the globe and has worked with some of the largest advertising companies such as Belstaff, Harman Kardon, Heineken, JBL, Johnnie Walker, Shimano, and many more. Top-tier brands in the photography industry such as Broncolor (flash equipment) and Phase One (camera brand) widely promoted his imagery and way of working on their websites and social media. Broncolor even took it a step further and made him an ambassador.