TOKYO-2020 Advertising / Beauty

Fresh Meat

  • Prize
    Gold in Advertising/Beauty, 1st Place winner in Advertising
  • Jury Top 5 Selection
  • Photographer
    Sh Sadler
  • Technical Info
    Fuji Gfx
  • Photo Date

The techniques of “beauty photography”, seen as a kind of black art in the 90’s, are now common knowledge. There is a new generation of people who have comprehensive knowledge and skill in managing their image; knowing what camera angles are flattering to them, and using digital beauty filters to enhance features and minimize others. All of this leaves us with a question: What do we consider beauty in 2020? With an unrelenting quest for youth, admiration and a highly controlled self image, how far are we straying from the maxim that "beauty is only skin deep"?