TOKYO-2017 Advertising / Product

An island of wonders becomes a playground

  • Prize
    Bronze in Advertising/Product
  • Photographer
    Silvio Augusto Rusmigo

Advertising Campaign for the all-new Audi Q5 Global automotive manufacturer Audi is known for its state-?f-the-art cars that pave the way for the future of the industry. Worldwide, 360o campaigns capture the essence of the brand. However, for Audi and Unicars, the Cyprus distributor, to individually connect to local markets is also part of their DNA. This is how this project came to life. The urge to connect, be inspired, as well as bring forth the beauty of the island of Cyprus. 7 days around Cyprus with the all new Audi Q5 resulted to this photographic series. Once you take the driver’s seat and start the engine, the all-new Audi Q5 urges you to play, climb the mountains, search for a distant shore. Because the sky is not the limit. Take the wrong turn; it’s ok. It might lead you to the best adventure you’ve ever had so far. And you have the all new Audi Q5 to lead you there.

Freelance documentary and commercial photographer, based in Cyprus. My work engages topics that deal with the outdoors, nature conservation and heritage. Coming from a Mediterranean island that formed the backdrop to my childhood dreams, I came to feel inspired by people, folklore and nature, and all the stories these have to tell. I hope that my work inspires others to discover and care for our world's rich natural and cultural heritage, and in this way contribute to its urgent need for preservation. When I am not holding my camera, I like to grab my hiking sticks and take to the mountains.