Fresh Beauty

• Photographer
  Gianfranco Merati
• Agency / Studio
  Gianfranco Merati Studio.

In this project I explore the delicacy of flowers, plants and spices when encased into ice. The slightly surreal effect that derives from seeing those items through the ice that contains them, provided great inspiration to me. There is a parallel to be drawn: while freezing natural objects preserves them, a photograph also preserves them. In a way, therefore, two artificial methods for preserving natural things meet to remind ourselves how nature is the ultimate master of beauty.

Gianfranco’s motivation as a photographer is that ‘beauty is everywhere’. He seeks to reveal it. In recent times Gianfranco started developing abstract photography within a studio setting. Using both high tech methods and innovative use of basic means, each final image is exacting and verging on the unreal. This, despite the fact that Gianfranco does not manipulate his images to create any illusions in his work.