TIFA 2021 People / Life Style

The Iceman | Wim Hof

  • Prize
    Bronze in People/Life Style
  • Photographer
    Jeroen Nieuwhuis
  • Technical Info
    Phase One Xf + Credo 50 & Schneider 28-45-55-80mm Optics | Broncolor Siros 800l Flash
  • Photo Date
    03-01-2021

Wim Hof got his nickname “The Iceman” by breaking a number of records related to cold exposure including climbing Mount Kilimanjaro in shorts, running a half marathon above the Arctic Circle barefoot, and standing in a container while covered with ice cubes for more than 112 minutes. Using “cold, hard nature” as his teacher, his extensive training has enabled him to learn to control his breathing, heart rate, and blood circulation and to withstand extreme temperatures.

Jeroen Nieuwhuis is a commercial portrait photographer based in the Netherlands. Shooting professionally since the age of 17 (now 31) he continuously works for clients all across the globe and has worked with some of the largest advertising companies such as Belstaff, Harman Kardon, Heineken, JBL, Johnnie Walker, Shimano, and many more. Top-tier brands in the photography industry such as Broncolor (flash equipment) and Phase One (camera brand) widely promoted his imagery and way of working on their websites and social media. Broncolor even took it a step further and made him an ambassador.