Yuliy Vasilev
50 Shades of Pasta

Yuliy Vasilev

TIFA 2023 Interview with Yuliy Vasilev
1st Place winner in Advertising, Non-Professional, “50 Shades of Pasta

Q: Can you briefly tell us about your background and what inspired you to pursue photography?

I am a self-taught urban and culinary photographer, born in 1985 in Bulgaria. Since a young age, I have been very keen on traveling and discovering new places and cultures, which led me to study in the field of hospitality, where I am a holder of a Master’s degree in Business Management. On one of my trips to London at the beginning of 2012, I started to discover that photography was my real passion. Since then, I’ve been obsessed with urban and street photography. Art became my life and my love. I had the privilege to shoot in over 35 countries across three continents in the past 11 years. My passion and interest in food and culinary arts led me to experiment in the field of culinary photography, and I can say that at the moment I am one of the well-known names in the field of creative culinary photography. So far, I have won more than 380 awards, most notably:
Advertising Non-Pro Photographer of the Year, IPA 2023
Advertising New Talent of the Year – PX3 Prix de la Photographie Paris 2022
Advertising Non-Pro Category Winner – Budapest International Foto Awards 2022
Creative Category Winner – Pink Lady Food Photographer of the Year 2022
Food & Beverage Category Winner – Siena Creative Photo Awards 2022
Overall Winner – One Eyeland World’s Top 10 Street Photographers 2022
Non Pro Photographer of the Year – One Eyeland Photography Awards 2022
Winner – 14 th Annual the Taste Awards 2023

Q: What drove you to submit your work to the TIFA competition and your thoughts on how winning this competition impacted your artistic journey?

TIFA is one of the leading photography contests, and winning first place in it is very prestigious. It really shows you where your photography stands at the moment. The past couple of years were very successful for me as a photographer, with many important awards and goals achieved. It makes me very proud and is a huge boost for me to keep on creating.

Q: Could you describe any challenges you faced while capturing this moment (winning image/s)?

“50 Shades of Pasta” is one of my older projects, which I started back in 2017. It consists of 8 images, but I still don’t consider it completed. I am working on other projects at the moment, but hopefully I will come back to “50 Shades of Pasta” one day. Pasta is one of my favorite subjects to work with.

Q: What, in your opinion, are the most important factors in creating great images?

A great image requires dedication, love, research, and understanding of the subject photographed. The images that stand out are the ones that are different, one of-a-kind ideas or moments. Photographers nowadays tend to copy too much from each other, go to popular destinations, and make the same pictures as hundreds of others before them without even looking for a fresh perspective, which in my opinion is terrible.

Q: What do you find to be the most challenging aspect of photography?

I don’t recall such thing.

Q: What motivates and drives your photography?

I don’t really know how to explain; it is pure love and passion. As an artist, it is just a way of living for me. I am itching to create images, and I love the process behind it.

Q: What’s next for you in your career as a photographer?

Hopefully, there will be many more travels, many more exciting images, fresh and unique ideas, and perhaps a second solo exhibition in the near future.