Bronze 2016 Advertising / Product

Laurini Officine Meccaniche

  • Photographer
    Maurizio Marcato

An image is a story and when a company wants to write a page that could be read in a gaze, there’s only a way, the image, for behind a look there is the imagination, that is able to gather messages, from the most explicit to the implicit, to the subliminal. What I wrote in this photo I did for Laurini Officine Meccaniche (machines that crush rocks to build a sable layer on which will be host the pipe lines) is the story of a company that express itself looking to the future, with strength and power, with all the weight of its potent machines, seen from a point of view at soil height, told by a thick dust, subtile as smoke, transported in the most remote and inhospitable places of the Planet. The slight grade of the engine offers an easy idea of its weight, on a road/path that they deal with determination, beyond every obstacle, nothing could stop the delivery of this machine. The direction is told by a perspective built between hearth and sky, that take off every doubt on its destination. Every element that compose the image is realistic, but their disposition is made with a digital process that create a story, a narration that must be impressed in a look.