TOKYO-2019 Advertising / Food

Kean 70-Year Anniversary Campaign

  • Prize
    Silver in Advertising/Self-Promotion, Gold in Advertising/Food
  • Photographer
    Silvio Rusmigo

Cyprus winters are synonymous to the aroma of oranges; a sun-steeped island with a long history of citrus cultivation. KEAN Soft Drinks, a major contributor to the drinks industry in Cyprus, commissioned me to join its 70-year Anniversary Campaign. The aim was capturing the process from the field to the bottle, while showcasing the family company’s commitment to preserve the Cyprus orange; an important part of the Cypriot agricultural landscape. With the evolution of this company deeply intertwined with my childhood and that of 3 generations of Cypriots, it was a pleasure add to its Campaign.

Freelance documentary and commercial photographer, based in Cyprus. My work engages topics that deal with the outdoors, nature conservation and heritage. Coming from a Mediterranean island that formed the backdrop to my childhood dreams, I came to feel inspired by people, folklore and nature, and all the stories these have to tell. I hope that my work inspires others to discover and care for our world's rich natural and cultural heritage, and in this way contribute to its urgent need for preservation. When I am not holding my camera, I like to grab my hiking sticks and take to the mountains.