Gold TOKYO-2017 Advertising / Food_AD

Identification of fruits

  • Prize
    Gold in Advertising/Food, 1st Place winner in Advertising
  • Photographer
    Masumi Shiohara

I am an orchardist. I have endeavored to create an artistic record of fruit that I have grown in its "most visually beautiful form prior to being harvested". My artwork is similar to "botanical art," seeking to depict both precision and a level of detail, combined with aesthetic beauty.

Masumi Shiohara was born in 1974 in Nagano, Japan. Graduated from the department of physics at the faculty of science in Toyama University. He worked at a micro-machining company as a development engineer. After leaving the company, he took over the management of the family orchard from his parents and is now running a farm. While growing fruit here he became interested in capturing them into works of photographic art, a skill which he picked up by himself. The inspiration to capture these photographically originally came when he was requested to supply fruit on a branch to a botanical artist