Gold 2017 Advertising / Fashion

Modern Fairy Tales

  • Prize
    Gold in Advertising/Fashion, 2nd Place winner in Advertising
  • Photographer
    Susan J Chen

Modern Fairy Tales is a series shot for new handbag brand RoviMoss and their Autumn/Winter 2013 lookbook. Reimagining fairy tales with a modern, whimsical twist brings to life their brand positioning “classics reborn”.We re-interpreted fairy tale classics Sleeping Beauty, Alice in Wonderland, the Wizard of Oz, Little Red Riding Hood, Snow White among others. The reinterpretation of these classics is fueled with a modern twist to embody the modern point-of-view from the brand. Fairy tales come from a dark and place of depth, complexity and meaning; they're not all shiny, happy Disney tales.

Susan is an award-winning conceptual photographer, with work in commercial, fashion, portraits, book publishing, fine art and motion. Her work has been described as cinematic, moody and emotionally charged with color and dark humour. She studied and worked in both commercial and documentary photo and film fields. Her work has been shown in NY, LA, Minneapolis and Tokyo.