TIFA 2024 Advertising / Self-Promotion

Swan

  • Prize
    Bronze in Advertising/Self-Promotion
  • Photographer
    Marina Overchuk
  • Agency / Studio
    Private Person
  • Photo Date
    April 2024

The photo series titled "Swan" delves deeply into the portrayal of prima ballerina Ilona Kravchenko from the National Academic Theater of Opera and Ballet of Ukraine named after T. G. Shevchenko, set against the harsh backdrop of an industrial landscape. In striking black-and-white imagery, she emerges enveloped in a sumptuous feather dress that creates an ethereal and mysterious silhouette. The feathers, draping her form, contrast starkly with the cold, mechanical environment, creating a tense juxtaposition between delicate grace and the harshness of her surroundings.