TIFA 2024 Advertising / Food / Beverage

Krashanka

  • Prize
    Bronze in Advertising/Food / Beverage
  • Photographer
    Iryna Vozniak
  • Technical Info
    Canon 50 Mm.
  • Photo Date
    2024

Krashanka delves into the ancient Ukrainian tradition of dyeing Easter eggs, a practice steeped in both cultural and spiritual meaning. In Ukrainian culture, krashanky are more than just festive decorations; they embody deep spiritual beliefs, handed down through generations. Through this photographic series, I explore the quiet moments of connection that occur within families as they engage in this cherished ritual. It is a reflection on the importance of preserving traditions that bind us to our roots, offering continuity in a rapidly evolving world.