TIFA 2023 Advertising / Travel/Tourism

The Big Catch

  • Prize
    Silver in Advertising/Travel/Tourism
  • Photographer
    Sherwin Magsino
  • Photo Date

I can still remember that magical morning where I spied this fisherman cormorant fishing along the Li River in Guilin, China. It was a dance that I needed to capture. I learned that this traditional method goes back 1,300 years. Yet despite a slow resurgence, cormorant fishing is still, sadly, a dying art and banned in China as the decline in fish populations, has made the situation unsustainable. This ancient tradition is now predominantly practiced for tourism, re-enact for visitors by elderly men who had been fishing this way their entire lives.