TOKYO-2016 Advertising / Product

Laurini Officine Meccaniche

  • Prize
    Bronze in Advertising/Product
  • Photographer
    Maurizio Marcato

An image is a story and when a company wants to write a page that could be read in a gaze, there’s only a way, the image, for behind a look there is the imagination, that is able to gather messages, from the most explicit to the implicit, to the subliminal. What I wrote in this photo I did for Laurini Officine Meccaniche (machines that crush rocks to build a sable layer on which will be host the pipe lines) is the story of a company that express itself looking to the future, with strength and power, with all the weight of its potent machines, seen from a point of view at soil height, told by a thick dust, subtile as smoke, transported in the most remote and inhospitable places of the Planet. The slight grade of the engine offers an easy idea of its weight, on a road/path that they deal with determination, beyond every obstacle, nothing could stop the delivery of this machine. The direction is told by a perspective built between hearth and sky, that take off every doubt on its destination. Every element that compose the image is realistic, but their disposition is made with a digital process that create a story, a narration that must be impressed in a look.

With the creative passion he first brought to painting, then developed with the discovery of photography, Maurizio Marcato has produced prizewinning pictures all over the world. In 1979 he inaugurated his studio in Verona, specializing in consultancy and image promotion, capturing the essence of corporate advertising and interest. Maurizio Marcato is an artist of many talents, active at the international level: he has realized projects in line with his style in Japan and the U.S. as well as in Italy.