Alfie Goodrich first picked up a camera aged five and had his first work published when he was 22. In his life so far he has been a soldier, chef, PR director and managed a record company. He’s a firm believer that life skills and experience, however unrelated to photography, all serve to enrich and benefit his work behind the camera. For the first ten years of his career, he focused almost entirely on music photography and shot for Peter Gabriel’s WOMAD festivals for many years and was a chief photographer and photo editor for Glastonbury Festival’s official website in 2002. His music photography has been published in magazines and newspapers all over the world. In 2001 he started his own company and has been freelance ever since. He first visited Japan in 2000 and has been living permanently in Tokyo since 2007, where he shoots a variety of commercial, advertising, travel, automotive, editorial and fashion work. Since 2015, Alfie has been an ambassador for Hasselblad. In 2015 he was official British Embassy photographer for the visit to Japan of HRH The Duke of Cambridge.
Alfie has been teaching photography for over ten years, to photographers of all skill levels. He also mentors many professionals in Japan and has organised and taught workshops all across the country. His educational work spans not only practical photography and lighting but visual literacy and photography history. He’s very much an advocate of rich learning, developing ‘seeing’ skills and professional good practice alongside practical skills.